Arsenal boss Arsene Wenger is convinced the Indian Super League will continue to grow.
Gunners legends Robert Pires and Freddie Ljungberg are among the imports playing in the competition.
Wenger told Arsenal magazine: "I believe that if you look at the history of football, it has always become quicker and it looks like it grows everywhere. It's like a virus that multiplies, so I don't imagine that it won't take off. It took a while in the United States but it's now very popular.
"It faces cricket in India but there's always room for a second sport. There's only really badminton and cricket in India at the moment but there's room for another sport. I know that the people there watch the Premier League and I'm convinced that with such a huge population, it will take off."
