BT Sport has become an official partner of Arsenal, reports, www.sportspromedia.com/. The new partnership, announced on Wednesday, will see the broadcaster promote its football programming through Arsenal's digital channels in the UK and Ireland.
Additionally, BT Sport will have access to the Gunners first-team squad and manager to create exclusive content to support its Premier League coverage.
"We are delighted to welcome BT Sport to the club as an official partner," said Arsenal's director of global partnerships and business strategy, Vinai Venkatesham.
"In a short period of time they have delivered numerous innovations in sports broadcasting and we are very much looking forward to developing our relationship further to help provide an extra dimension to their coverage."
"We are very pleased to become an official partner of Arsenal Football Club," said David James, BT's marketing director.
"We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers. There is plenty of excitement around Arsenal this season and we are delighted to be part of that."
