Aon vice-president David Prosperi admits Manchester United's signing of Javier Hernandez last year convinced them they'd gambled right in sponsoring the English giants.
Prosperi was recalling Wayne Rooney's dramatic winner against Manchester City last season.
He told the Telegraph: "I remember Greg Case, our CEO, being in Mexico when United announced the signing of Javier Hernández from Chivas de Guadalajara and he told me that it made him realise how big United were on a worldwide scale.
"With Manchester United having more than 330 million global fans and with every televised match having an audience on a par with that of the Super Bowl, we saw the opportunity for a dramatic increase in brand awareness for Aon by securing a partnership with the club and moments like Rooney's goal against City only strengthen that."