England's new World Cup chief executive Andy Anson says he's wary of them being favourites for 2018.
Anson, who will travel to Zurich on Monday to be at FIFA's world player gala, has made it clear that England's tag as early favourites is no advantage.
He said recently: "Being favourites is great but actually doesn't mean anything.
"For me that's one of the biggest dangers and that's one of the key risks I want to be sure we are aware of.
"There is a danger in being the favourite that it can lead to complacency and I don't think we can afford to be at all complacent."