West Ham United boss Sam Allardyce says Hammers fans expect too much.
Almost £30m has been spent on Enner Valencia, Cheikhou Kouyate, Diafra Sakho, Mauro Zarate and Aaron Cresswell.
But Allardyce said: "Do fans think you should finish 11th? No - they think you should finish ninth, eighth or seventh.
"They think you should get into Europe. In the end, when I was at Bolton, they expected us to finish in Europe every year.
"You've always got to live with the expectation but we have to stay real and say that if we have a very good season, we can finish better than 10th."
For the big stories and the banter follow us on Twitter: @tribalfootball