West Ham United boss Sam Allardyce has revealed how they hope to keep Ravel Morrison's feet on the ground this season.
Allardyce wrote in the London Evening Standard: "The more attention they get, the more they become distracted. To do my job properly, for the coaches and the players to do likewise, you must dismiss the distractions.
"The invitations to go here and there, the friends that suddenly appear and want to rub shoulders with you, those are the sort of things which could distract Ravel from what he really needs to be doing and that is focusing on his game and his life as a professional footballer.
"We can follow his Twitter site which can give us an indication of things, we can keep our ear to the ground and find out if he's going to the wrong places but often it's boredom when he goes home that can be a real problem.
"Another inevitability is that he will soon become a marked man and when that happens we will really find out how good he is. The Premier League is very quick at spotting people's strengths and weaknesses and that will test his football intelligence.
"People will try to wind him up and, at this level, it's all about how you cope psychologically.
"It's a learning process and because he has come such a long way in the last 12 months, Ravel has shown he can learn quickly."
