Blackburn Rovers boss Sam Allardyce admits he's desperate for his team to drag themselves up the table.
Blackburn will be chasing their fifth consecutive home victory tomorrow but are still third-from-bottom of the table, and Allardyce admits the pressure is already building because of their league position.
He added: "It matters a great deal because it brings an enormous amount of pressure on the club and on the players because all that's talked about is the R-word.
"The longer it continues the more difficult it becomes to get out of it.
"October was always going to be the most difficult month of the season, we played three of the top four teams in the country away from home, and it's a good thing we have got that out the way now."