West Ham boss Sam Allardyce is desperate for Upton Park to become a fortress after a fourth late goal conceded at home this season cost them a 1-0 loss to Ipswich.
"We thought we had learned our lesson about conceding late goals but clearly we haven't," he said.
"I keep telling players to respect the points and how important they are and I think a 0-0 would have been a good point for us as we weren't at our best, particularly in the first half.
"I don't need to say it as all the fans will be moaning 'not again', like the home games with Cardiff, Leeds and Portsmouth and now Ipswich.
"We can't afford to throw points away and more importantly at Upton Park and that is four points we have thrown away late at home.
"This means we have to make these points up when we go away and we won't keep winning away so we need to sort it out. If we want to get to where we want to get to then this isn't good enough."
The Tractor Boys are now unbeaten in three games and boss Paul Jewell was full of praise for his players.
"This was our third game in eight days with pretty much the same squad and same team but I thought we deserved the win, particularly the way we played in the first half.
"Football is a funny old game though and we have a confidence in the team now where a month ago we looked bereft of ideas and couldn't pick our feet up.
"But since then we have had a change of fortune, the players realise they are good players and at the moment they are full of confidence.
"It was a great moment for Lee (Bowyer) to get his first goal for us and he is someone who offers us great experience the system we play clearly suits him.
"But that is now three clean sheets too and Ibrahima Sonko and Danny Collins have been brilliant at centre back during this run and they were again against West Ham."