Hull City's owners have reaffirmed their threat to sell the club if fans refuse to accept the planned rebranding to 'Hull Tigers'.

They claim the club will be put up for sale within a day if fans tell them they are no longer wanted, despite leading them to a first ever FA Cup semi-final on their return to the Premier League.

Ehab Allam told the Hull Daily Mail: "It's not about what we can achieve in the first year. This re-brand is not about a quick fix, it's a longer-term strategy and it will take time.

"If we can achieve some fairly quick wins, then fantastic, but it's not about what we can get as soon as we get the name change.

"It's about building a sustainable future for the club. That doesn't happen overnight, this is the first step.

"It's about the potential and the opportunities which we can create with the new brand."

When asked if he believes they can win over the fans who are against the proposal, Assem Allam said: "What matters to me most is the fans, more than the decision from the FA. If the FA in April come and say yes and the fans said no I will take the no.

"I don't force the issue, I go by the fans not the FA.

"If we cannot do it then we walk out and the club will be for sale, we have said this before."