Burnley captain Graham Alexander is confident no-one will be hiding for Sunday's huge derby against Blackburn Rovers.
The Clarets go into the showdown with Blackburn in the bottom three, having picked up four points from a possible 33 in 2010.
But Alexander feels the tide must turn in Burnley's bid to make up a three-point deficit on 17th placed West Ham, and beating Blackburn would be the perfect start.
"It's a massive game," he told the Lancashire Telegraph. "Obviously it would have been anyway, whoever we were playing because of the situation we're in. But playing your biggest rivals on your home patch there's added kudos if you win the game.
"When you live in the north west you hear about the big rivalries and Burnley v Blackburn is right up there. There's not much love lost between the two sets of supporters, which is good because it adds a little bit of spice and players always love playing in those games and responding to them.
"These are the games that players want to play in, when there's something on every little challenge and throw-in and corner. These are the sorts of games that get the hairs on the back of your neck standing up.
"The last one at Ewood Park was a big game and we were disappointed to lose in the end. It's a different game now and one we're looking to win. Everyone knows the prize - what three points can help you achieve.