Dr Sulaiman Al Fahim has taken on a PR agency to help him as he takes over Portsmouth.
The Daily Mail says Al Fahim has taken on a top sports PR consultant to ensure the UAE billionaire property developer stops making the outrageous comments that led to him being sidelined as the front man at Manchester City by the Abi Dhabi United Group.
Paul Mace, former Leicester City communications chief, who has been a long-term adviser to Aston Villa manager Martin O'Neill before setting up his own agency Mace Sport that looks after Stan Collymore and Robbie Savage, will be attempting to minimise enthusiastic publicist Sulaiman's claims about signing the world's best players.
But hands-on boss Sulaiman will be making changes at Portsmouth when due diligence is completed. A high profile new manager can be expected with former England boss Sven Goran Eriksson a strong contender.