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AirAsia beef up sponsorship presence with QPR

QPR have announced AirAsia will be the club's full kit sponsor and main partner next season. The Malaysian-based low-cost airline's logo appeared on the Hoops' away and third shirts during the 2011/12 campaign.

Now AirAsia, whose chief executive officer is QPR chairman Tony Fernandes, will also sponsor the home shirt for the forthcoming season.

"Moving AirAsia onto all three of our playing kits allows them the maximum exposure to the growing worldwide football audience," QPR marketing director Becky Grote told the club's official website.

"We have great ambition for the growth of QPR in the Asian market, and AirAsia provide us with the perfect platform to raise awareness of the club in new territories."

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Dave Williams

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