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AirAsia again takes flight with QPR

Queens Park Rangers have renewed their shirt sponsorship agreement with AirAsia, the low-cost airline owned by the club's chairman Tony Fernandes, reports SportsPro. The new one-year deal will see AirAsia's logo remain on the front of Rangers' home, away and third strips for the entire 2013/14 season.

"We are delighted to continue our sponsorship with Queens Park Rangers for the upcoming 2013/2014 season," said AirAsia Group head of brand and ancillary income Al-Ishsal Ishak.

"QPR's genuine display of unwavering determination throughout the season personifies the founding spirit of AirAsia - dream the impossible, believe the unbelievable and never take no for an answer."

QPR commercial director Euan Inglis: "We are delighted to continue our partnership with AirAsia for a third consecutive season. The club has focused on growing the QPR brand globally, with particular emphasis on the Asian market since Tony Fernandes and his partners took ownership of the club."

"AirAsia continues to provide QPR with a perfect platform to develop this strategy, and offers us new opportunities to achieve even greater reach in wider Asia, as AirAsia continue to penetrate new markets throughout the region, as well as a number that sit outside of South East Asia."

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Dave Williams

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