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AFC in timely sponsorship deal

Watch manufacturer Seiko has struck a three-year sponsorship deal with the Asian Football Confederation (AFC), reports, www.sportspromedia.com/. The Japanese brand becomes the official timing graphics sponsor of the AFC Champions League and a supporter of the AFC's other club competitions, including the AFC Cup.

As part of the deal, financial terms of which were not released, Seiko branding will be visible during TV broadcasts of the AFC Champions League.

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Dave Williams

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