Tottenham ace Dele Alli is being pushed by adidas as their new major star.
The Daily Mail says Alli, an existing adidas athlete, is in discussions over an improved contract with the sportswear firm.
It is believed the deal could be worth in excess of £8million to Alli over a minimum of five years, which would be worth more than his current Tottenham contract.
Alli will star alongside Germany World Cup winner Mesut Ozil and France star Paul Pogba in their Europe-wide poster campaign, which illustrates the rapidly growing appeal of a midfielder who was playing for MK Dons in League One just a year ago.