Adidas have stopped retailer Sports Direct from selling Chelsea replica kits.
The Daily Mail says the news, which has caused a major rift with the UKâ€™s biggest sportswear retailer, Newcastle United owner Mike Ashley's Sports Direct after banning the retailer from selling the clubâ€™s replica football kit next season, comes as Sports Direct chief executive Dave Forsey refused to defend his companyâ€™s decision to employ 90 per cent of its staff on controversial zero-hours contracts.
Forsey said adidasâ€™s decision to only sell the kits elsewhere â€” thought to be the Chelsea shop at its stadium and adidas stores â€” was "impossible to understand".
He added: "We donâ€™t believe with our football heritage that customers would be happy. We are still voicing our concerns to Adidas and Chelsea, telling them they are potentially alienating their supporters."