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Adelaide Utd cry poor over CWC prizemoney

Adelaide United are calling for an overhaul of the distribution of prizemoney for their Club World Cup campaign. The current agreement, which has been in place since 2004 - a year before the start of the A-League - has seen Adelaide lose 60 per cent of the $2.8 million in prizemoney it has received from FIFA and the Asian Football Confederation to seven other other clubs and the Football Federation Australia.

Adelaide chief executive Sam Ciccarello told The Advertiser: "Everybody had their focus on running an A-League club at the time the financial rewards system was put forward in 2004. Back then if a club was going to participate in an international club competition it was a bonus.

"We've put a submission into the FFA and the A-League clubs and there is a review of the prizemoney distribution as we talk."

Ciccarello said Adelaide was also potentially close to signing more sponsorship dollars from Japanese companies after more than 200 nations around the world watched United's three Club World Cup matches.

"We've got four or five companies interested but we've got to continue our relationship in Asia," he said. "That means getting back into the AFC Champions League, that's the goal for 2010."

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