Adelaide United look set to ease some financial pressure when they announce a new sponsor sometime today.

The club has been hit with financial difficulty of late and are putting in steps to reverse the trend and recover fiscally.

Chief executive Sam Ciccarello was hopeful the soon-to-be-announced partnership would be a prosperous one.

"It is a significant key sponsor for us which is terrific in terms of support we need for the club," he said.

"Sometimes we get caught up in the challenging aspects but there's some good things happening as well.

"It's an important announcement but we don't expect too much of a delay."