AC Milan has agreed a deal that will see Italian betting and gaming firm Cogetech become a premium sponsor of the club for the 2012-13 season, reports SportBusiness.
The agreement, brokered by Milan’s marketing partner Infront Sports & Media, will see Cogetech’s IziPlay Poker product promoted via the Serie A giant’s pitch-side hoardings, on its website and through it social media presence.
Cogetech will also create a poker room dedicated exclusively to Milan fans on its IziPoker.it platform.
“This partnership with Milan falls under the new strategy we had outlined for sponsorships for the year,” Cogetech CEO Fabio Schiavolin said. “Our aim is to be constantly present and far reaching in the world of Italian football. To become a premium sponsor of the most successful club in the world makes us very proud and is a huge achievement for our company.
“AC Milan is universally considered a dynamic and well-structured club, as well as being an excellent team, capable of withstanding from a professional point of view our communication strategy.”
Adriano Galliani, vice-president and CEO of AC Milan, added: “We will make the Milan model available to them. That is; a laboratory of ideas, initiatives and activities created especially to guarantee maximum visibility and communication.
“We can offer unique content that will maximise the sponsorship deal. That is why we are the leaders amongst the Italian clubs in attracting the big multinational and national companies.”