LA Galaxy and AC Milan star David Beckham has ended his long-running deal with Pepsi.

Becks, 33, has thrilled his fans by dressing up as a gladiator, cowboy and surfer for the long-running TV advertising campaign.

But the England footie hero, nicknamed Goldenballs, is now giving up his £2million-a-year contract to focus on other work with companies such as Vodafone and Armani.

Dad-of-three Becks - currently playing at AC Milan after being loaned out by his US team LA Galaxy - said last night: "I have nothing but good memories of my association with Pepsi. I've played a gladiator, a cowboy, a surfer, and worked alongside BEYONCE and JENNIFER LOPEZ as well as some of the biggest names in world football.

"I hope everyone who has seen the work enjoyed it as much as I enjoyed making it."

Pepsi hailed its work with Becks as "one of the most enduring partnerships in global brand history".

It added: "David's football legacy will live on, and everyone at Pepsi will continue to be passionate about his success."