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AC Milan cosy up to the Chinese market

Chinese communications and technology company Huawei has been announced as a new major partner of AC Milan, reports, www.sportspromedia.com/. Huawei becomes the Serie A club's mobile partner and chief communications supplier for a three-year period and will be able to use the club's marks for marketing purposes globally.

"It is a source of great pride that Huawei has chosen to work with the Milan brand for its development strategies," said Milan's chief executive Adriano Galliani.

"We have a three-year agreement which will able us to plan and develop together business activities. The partnership with Huawei will offer us fantastic commercial opportunities in the Chinese market and I am sure that it will be mutually beneficial."

George Zhao, Huawei Italy's managing director, added: "After the great response to our sponsorship of the Italian Super Cup in 2011 held in Beijing, we are enthusiastic to continue our partnership with AC Milan, a recognised leader in the footballing world that fits perfectly with our goal of leadership within the consumer market.

"The popularity of the team in China opens up great possibilities in the future."

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Dave Williams

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