AC Milan and adidas have unveiled a radical new look for the club's home shirt for next season. Adidas have gone back to the future to introduce a new thin striped design for season 2011/12. The strip was unveiled at an innovative online streaming event held by adidas Italy.
Somewhere between innovation and tradition, true to the style of adidas and AC Milan - for the 2011/12 jersey, the three-stripe label has decided to combine its most innovative technology with a design reminiscent of the Rossoneri strips of the early twentieth century.
The launch, too, was structured along the same lines - journalists from the traditional media and bloggers gathered at adidas Italy's Brand Center in Monza but Milan fans from across Italy and the world were also able to attend the unveiling of the new strip and to ask the guests in attendance questions by means of live streaming at adidas.com.
Guests at the event included CEO and Vice President of AC Milan, Adriano Galliani, Senior Vice President Commercial Operations (Europe and Russian Federation) of Emirates, Salem Obaidalla, and the CEO of adidas Italy, Jean Michel Granier.
The star models of the new kit were Rossoneri players Clarence Seedorf, Mark Van Bommel and Luca Antonini. The event was hosted by familiar television personality, and avid AC Milan fan, Daniele Bossari. The strip will be worn for the first time on May 15th for the penultimate game of the league against Cagliari.
"We decided to recall tradition," Milan Vice-President Adriano Galliani said. "This is a shirt which recalls those historical Milan ones of the past."