Deodorant brand Sure has announced that it has signed a new partnership deal with Chelsea, as well as signing a global deal with Premier League champions Manchester City, reports, www.sportspromedia.com/.

Sure, which is owned by Unilever, has signed a global partnership with reigning champions Manchester City, which also includes Unilever's Rexona and Degree brands across international markets – the names of the product beyond the United Kingdom.

Chelsea's deal is an extension of an already successful partnership between the pair. The length of their deal has not been disclosed, but Rexona will also become the personal care partner of the club owned by Roman Abramovich.

Chelsea's relationship with Unilever goes beyond this deal. The pair have been partners since January 2017, with the club focusing on grassroots soccer initiatives in Africa alongside Unilever.